[mdlug] Flyer

[Aaron Kulkis]

Jeff Hanson wrote:
> On Thu, Feb 21, 2008 at 1:27 AM, Aaron Kulkis <akulkis3 at hotpop.com> wrote:
>>  * TIRED of the endless forced upgrade cycle because your
>>  current computer can't run new software?
>>
>>  * TIRED of buying faster and more powerful computers
>>  every 3 years but getting slower and slower performance?
>>
>>  * TIRED of "security software" that still leaves you afraid?
>>
>>  * TIRED of buying software from a company whose only real
>>  concern is how much money they can extort out of yours?
> 
> 
> M$ tried the negative campaign at the corporate level with Linux.  It
> didn't work.

Because MS lacks credibility.

 >               CIOs wrote them off as biased.

Of course.
In contrast, what money do MDLUG members stand to make or lose by
someone else's choice of OS?

 >                                               Being positive by
> offering both short and long-term solutions and education is what sets
> enthusiasts apart from zealots.
> 
> * Is your computer showing it's age faster than you expected?
> * Have your programs lost their edge?
> * Do you feel technology has left you behind and are looking for a
> friendly way to catch up?
> * Are you dismayed that computer store staff always seem to want you
> to throw money at the problem and wish you had somewhere to go for
> practical advice?
> 
> Now doesn't that sound a lot better?

Not necessarily.

With the first two re-written lines, you're not fully
tapping into the latent frustrations of the typical
Windows-using business-owner.

And most people operate more by "away from pain" strategies
more than "towards gain" strategies.

One of the keys is to gain rapport with those feelings
of frustration which are common among the Windows
community, and then amplify them to a level which compels
seeking out something which provides them with relief
from the frustration and mental anguish (caused by virus
headaches, financial outflows, etc.)


Another thing to do is run MULTIPLE flyers...