[mdlug] Lou Novak asked us to send you this post from Engadget

[Robert Adkins]

I very nearly exclusively listen to NPR in my automobile.

I am very unused to listening to ads, if my automobile began to spit out
targeted ads, I would gut the entire automobile in order to remove whatever
is sending such advertisements to me and then replace it with something that
would benefit me.

As for what I'd do with the equipment, I'd probably hold onto it and see if
I could organize a large number of likewise minded individuals to
simultaneously ship all of the hardware to the offices/homes of Ford
Executives with a note sincerely advising them where they should shove the
attached equipment.

-Rob

> -----Original Message-----
> From: mdlug-bounces at mdlug.org 
> [mailto:mdlug-bounces at mdlug.org] On Behalf Of lnovak1 at ford.com
> Sent: Monday, March 03, 2008 5:00 PM
> To: mdlug at mdlug.org
> Subject: [mdlug] Lou Novak asked us to send you this post 
> from Engadget
> 
> 
>    From: [1]Engadget
>    URL:
>    
> [2]http://www.engadget.com/2008/03/02/microsoft-speculates-on-ad-suppo
>    rted-sync/
>    Sent from: [3]Lou Novak (lnovak1 at ford.com)
>    Sent to: mdlug at mdlug.org
>    Comments: Some speculation on the future of Sync, the 
> system found in
>    Ford products. No mention of vehicle control systems however.
>      _________________________________________________________________
> 
>                  [4]Microsoft speculates on ad-supported Sync
> 
>   03-02-2008
> 
>    Apparently, Microsoft has plans for [5]Sync that extend beyond the
>    standard voice-activation scheme they've got going right now. The
>    company wants to deliver a wider range of network connectivity for
>    in-car use, and they're debating the possibility of moving 
> away from
>    subscription-based services to an ad-funded scenario. What exactly
>    does that mean? We'll let Martin Thall, general manager of 
> Microsoft's
>    Automotive Business Unit explain: "We know where you are 
> and we know
>    where you're headed," he says, seemingly unaware of the Orwellian
>    implications. "We could target that advertising directly 
> to your car."
>    You getting that? Targeted ads. In your car. While you're driving.
>    Apparently, execs don't think you'll mind being bombarded 
> inside your
>    vehicle because you're, "used to advertising in the car. 
> We hear ads
>    on the radio and see billboards on the road." Of course, this is
>    speculation on future technologies, so nothing is set in ston e --
>    hopefully someone comes to their senses before our 
> hovercar interiors
>    glitter with holographic spam.
> 
> References
> 
>    Visible links
>    1. http://www.engadget.com/
>    2. 
> http://www.engadget.com/2008/03/02/microsoft-speculates-on-ad-
> supported-sync/
>    3. mailto:lnovak1 at ford.com
>    4. file://localhost/tmp/%PostURL
>    5. http://www.engadget.com/tag/Sync/
> 
>    Hidden links:
>    6. http://blog.wired.com/cars/2008/02/microsoft-wants.html
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