[mdlug] Hard drives

[Aaron Kulkis]

On Sun, Dec 28, 2008 at 5:03 PM, Raymond McLaughlin
<driveray at ameritech.net> wrote:
> I never heard of Jupiter brand Hard drives before you pointed this out.
> A little googling found that they are produced by ExcelStor, apparently
> a new Chinese manufacturer <http://www.excelstor.com/en/index.asp>:
>
>   ExcelStor Technology Ltd is a Hard Disk Drive Company found in the
>   year of 2001. She manufactures her own hard disk drives in Shenzhen,
>   China. She owns the state-of-art Clean room, Testing and Production
>   facilities. The factory is managed by a team of professionals with
>   at least a decade of disk drive manufacturing experience from USA,
>   Singapore, Malaysia, etc. The factory is running with an objective
>   of manufacturing excellence at all level of staff with uncompromising
>   emphasis on quality performance. The factory has also a dedicated
>   team of Continuation Engineering expertise who are focusing on
>   continuous improvement of product performance, reliability and
>   quality.
>
> I wonder if calling the company "she" if purely a translation error, of
> if they are trying to appeal to the mostly male mind share in the tech
> market. :)
>

Common translation error from over-gendered languages in which
even inanimate objects are male and female.