[mdlug-admin] Flyer

[Stan Green]

Have we thought about who the target audience is? You could make the coolest 
flyer on earth, but if you get the audience wrong, it is a total wast of 
time. Define the audience to broad and the flyer will have to be to general. 
Define it to narrow and you will have a hard time finding them. So the trick 
is to strike the right balance. 

Once you have a target audience, you have to find out what would make that 
audience read your flyer. Look for what are their needs that are not being 
served with other products.

Lastly, as has been said here before, I think Linux should be promoted on it's 
own merits rather than on Microsoft bashing. Talking about the competition 
leads people to think about them. The goal is to have them focus on your 
product. Watch TV commercials for a while and you will find most don't name 
their competition.

My $.02
Stan Green

On Wednesday 20 February 2008 16:02, Raymond McLaughlin wrote:
> Garry Stahl wrote:
> > Jeff Hanson wrote:
> >> Seriously though, maybe penguin-free?  Overuse of Tux is starting to
> >> make Linux users look like a cult.
>
> That's debatable, Tux is simply a trademark. I'm pretty sure it's a
> registered trademark of Linus Torvalds, along with the word "Linux"
>
> > Wolfger wrote:
> >> Shut up and drink the kool-aid. ;-)
>
> Now, now, free speech is to be encouraged. As long as they drink their
> damn kool-aid.
>
> > I haven't decided on graphical elements as of yet.  I am looking for
> > content right now.
>
> The two legacy MDLUG graphics are: <http://mdlug.org/images/mascot.jpg>
> and <http://mdlug.org/images/logo.jpg>. These were printed on the
> vintage '99 MDLUG teeshirts, and the original web site. Alas the
> original line art is long, long gone. Al we have left are these rather
> small raster images which do not scale well. If anyone wants to fix some
> scaled up versions, or better yet convert to them vector images for us,
> please do.
>
> > Three elements outside of the graphical, which I will used to dress up
> > and fill.
>
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